Product Owner (Credit Line)
About ESTO
Founded in 2017, we are a fast-growing fintech company on a mission to make shopping and financial decisions effortless. By combining smart technology with customer-first thinking, we enable people to pay flexibly and businesses to grow faster.
As a team, we value ambition, ownership, and constant improvement. We move fast, think big, and build solutions that make a real impact on everyday lives.
About the role:
Join us to own and grow ESTO's credit line - a revolving credit product used by customers in Estonia, Latvia and Lithuania.
As Product Owner (Credit Line), you are responsible for the whole customer journey: how people discover the product, apply, get their credit limit, withdraw money and repay. This is not a classic product management role - it is a builder role for someone who understands the business, talks to customers, and uses AI tools to prototype, analyse and ship things themselves.
You report to the lead of our consumer products team.
What You’ll Do:
Own the credit line strategy and roadmap - set priorities that grow the number of customers, usage and revenue, while keeping repayments healthy
Own the core product experience - applying for credit, withdrawing money, increasing limits and managing the account in our self-service app
Shape credit limits and pricing - work with our Credit team on who gets what limit and when it can grow, and with Finance and Legal on interest, fees and campaigns in each country
Build with AI tools and engineers - prototype new flows, automate analysis and reporting, and ship smaller changes yourself; turn bigger needs into clear requirements for engineers
Own the numbers - track how customers move through the product, run experiments and act on the results
Be the credit line expert for other teams - support Marketing, Customer Success, Collections, Billing and Legal, and decide everything that is specific to the credit line
What We Expect:
Experience - 2+ years in product management, growth or business analysis roles, preferably in fintech, lending or e-commerce
AI-native builder - hands-on with AI tools (LLM assistants, coding agents, no-code/low-code platforms) - you have built and shipped things yourself and can show them
Business sense - understand how interest, fees, credit limits and late payments affect the revenue of a credit product
Technical fluency (no software engineering required) - comfortable with how digital products, APIs and data work; basic SQL is a plus
Data-driven - comfortable with funnels, conversion analysis and analytics tools
Strong communicator - clear written specs and updates in English; able to work with lawyers, credit analysts and engineers alike
Ownership mentality - self-directed, moves fast and finishes things
Nice to have
Experience in consumer lending or credit cards; knowledge of the Baltic markets
Proficiency in at least one of the following languages: Estonian, Latvian, Lithuanian, or Russian.
Why You'll Love Working Here
28 days annual leave + public holidays + your birthday off, always
Hybrid work with flexible hours
Paid sick leave + 3 wellbeing days
Modern, pet-friendly office in the heart of Tallinn
Fully stocked kitchen: snacks, fruit & drinks
Monthly Stebby allowance for sports & wellness
Collaborative, multicultural team
Regular events & offsites
Room to bring ideas and make real impact
🌍 Equal Opportunity Employer
We value diversity and inclusion, and we're committed to a workplace where everyone feels welcome, has equal opportunities, and is treated fairly.
- Department
- Product Team
- Location
- Tallinn
- Remote status
- Hybrid
About ESTO
Thinking big since 2017.
Since launching in Estonia in 2017, ESTO expanded to Lithuania in 2020 and Latvia in 2021.
Today we partner with 11 000+ merchants and serve nearly a million customers | on a mission to simplify money by removing complexity, embracing transparency, and putting people first.
We’re driven by innovation that makes finance effortless, empowering people to take control of their financial future.